Magazine B, Issue 76: Blue Bottle Coffee – Origins And Innovation

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Magazine B – Issue 76 Blue Bottle Coffee 

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.

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